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💼 Business
Ruggable shifts ad spend to ShopMy creators ahead of potential IPO
📰 analysis (80) · 💥 notable (87) · 🏛️ non-partisan (100)digiday.com · 04:01 UTC
💼 Business
Brands and creators are still defining deal structures for microseries
📰 analysis (87) · 💥 notable (57) · 🏛️ non-partisan (100)digiday.com · 04:01 UTC
💼 Business
Dentsu’s strategy integrates entertainment financing and marketing to secure brand budget allocations
📰 analysis (93) · 💥 notable (86) · 🏛️ non-partisan (100) · 🔍 episodic framing (58)digiday.com · 04:01 UTC
💼 Business
Purchase and intent data can prove programmatic spend to finance teams
📰 opinion (71) · 💥 fluff (95) · 🏛️ non-partisan (100) · 🎤 one-sided sources (82) · 🛍️ advertorial (66)digiday.com · 18:49 UTC
💻 Technology · 💼 Business
Publishers and buyers should rethink connections to drive performance in the AI era
📰 advocacy (70) · 💥 fluff (65) · 🏛️ non-partisan (100) · 🛍️ advertorial (70)digiday.com · 15:55 UTC
💼 Business · 💻 Technology
TikTok Shop success relies on more videos from smaller creators
📰 analysis (86) · 💥 notable (68) · 🏛️ non-partisan (100)digiday.com · 04:01 UTC
💼 Business
Ikea’s CMO argues brands must hold their line in LLMs
📰 analysis (76) · 💥 fleeting (47) · 🏛️ non-partisan (100) · 🎤 one-sided sources (70)digiday.com · 04:01 UTC
💼 Business
Fender and Marshall use content series to improve AI search visibility
📰 analysis (87) · 💥 notable (84) · 🏛️ non-partisan (100)digiday.com · 04:01 UTC
💼 Business
Publicis bypasses CMOs to pitch directly to CEOs
📰 analysis (62) · 💥 notable (82) · 🏛️ non-partisan (100)digiday.com · 11:54 UTC
💼 Business
BaD Mktg runs with two employees and AI
📰 report (66) · 💥 notable (50) · 🏛️ non-partisan (100) · 🎤 one-sided sources (57)digiday.com · 04:01 UTC
💼 Business
PepsiCo CEO argues Publicis switch is an important capability
📰 analysis (92) · 💥 consequential (55) · 🏛️ non-partisan (100) · 🎤 one-sided sources (62) · 🐾 weasel words (55)digiday.com · 04:01 UTC
💻 Technology · 💼 Business
Agencies and clients adopt synthetic audiences for marketing insights
📰 report (52) · 💥 notable (80) · 🏛️ non-partisan (100) · 🔍 episodic framing (68)digiday.com · 04:01 UTC

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